Seimar Alliance Financial Corporation

Location: Kazakhstan, Russia

Task: Inform target audiences about SAFC and Support SAFC’s activities on the Russian market, maintain information flow during post-IPO phase.

Action: M&P created the communications strategy for SAFC to support Company’s business objectives on the Russian and CIS market. M&P developed the recommendations and approach in order to systemise the communications of the Group and its subsidiaries using best practices on the market. We position SAFC as a leading Kazakhstan’s financial corporation, manage all the external communications and support Group’s special projects (such as communications support during the Retail Banking Conference 2007, special editions to the leading Russian publication Kommersant regarding the retail banking in Kazakhstan, etc.) M&P continues to provide overall communications support and counsel to SAFC.

Results: Successful realization of the program’s phases, increased interest from target audiences to SAFC.

An appreciation of the Agency’s work by the Client.