System Capital Management

Location: Ukraine

Task: Benchmark and manage SCM’s corporate reputation, develop and systemise the company’s strategic communications during the restructuring process.

Action: M&P conducted a reputation audit to benchmark the perceptions and attitudes towards SCM and its subsidiaries among internal and external audiences. We presented the key findings and conclusions to the company management. Based on the findings and conclusions, M&P developed a corporate communication strategy, including communication procedures and a specific action plan. M&P continues to provide overall communication support and counselling to SCM.

Results: SCM benchmarked the perceptions from the key audiences, received the feedback and improvement recommendations; communications approach was worked out.

The Agency’s work was highly appreciated by the Client.