The Maly Theater

Location: Moscow

Task: Support the re-branding of the Maly Theater in order to celebrate 250`s anniversary with saving traditional style and historical identity, informing and attracting target audiences’ attention for the celebrations.

Action: M&P elaborated and implemented the creative concept (PR and advertising campaign), created a new logo, developed the plan of actions and provided overall communications around the events.

Results: Anniversary campaign was very successful and marked by the authorities and experts, new style was approved and supported by Client and target audiences. Project realized in unique style.

An appreciation of the Agency’s work by the Client.