Total

Location: Moscow

Task: Development of the communications strategy for the Russian market.

Action: M&P conducted the series of strategic sessions with the Total’s management, developed the communication strategy to promote and support the company’s business objectives. We focused the communications strategy on the competitive advantages of the company, the supporting it with crisis management counsel. M&P offered counsel on the Company’s overall positioning on the Russian market, as well as provided consulting regarding CSR programmes.

Results: Communication strategy became an effective tool in achieving company’s business goals.

The agency's work was highly appreciated by the Client.